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wok
Worth a lookShows a sweet-spot price point ($26.28 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£26.28avg listing price — sweet spot $15–$100
Price range
Great£7.86–£104.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.2M£1.2M/yr · 1.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,509.12avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.9%90-day search growth — must beat 0% to launch