45
wired ribbon
Skip itPrices mostly outside the sweet spot ($0.68–$12.20) — this niche doesn't clear our bar today.
Review moat
Great118.89avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.27avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 165K searches
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Price range
Bad£0.68–£12.20cheapest to priciest tracked listing — scored on the share inside $15–$100