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wire hangers
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£6.07–£22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,562.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£161K£161K/yr · 136K searches
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Avg price
Okay£10.11avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand