58
wire broom
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great364.12avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Price range
Okay£4.16–£18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad£26K£26K/yr · 42K searches
Signals No Dominant Brand