49
wire basket
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great279.11avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good£13.70avg listing price — sweet spot $15–$100
Price range
Good£5.46–£26.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 145K searches
Signals Low Review Barrier