57
wine stopper
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£285K£285K/yr · 361K searches
Review moat
Okay2,681.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.52avg listing price — sweet spot $15–$100
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.61–£16.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand