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wine measure 125ml 175ml 250ml
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good509.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.86avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.60–£18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad£51K£51K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand