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67

wine glasses

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 23Conversion 50Competition 85Returns 90Price range 77Avg price 81Brand share 83Review moat 67Quality gap 47

Returns

Great1.3%

return rate — above 5% kills the launch gate

Market size

Great£1.4M

£1.4M/yr · 2.0M searches

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great£17.58

avg listing price — sweet spot $15–$100

Price range

Great£6.19–£44.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good821.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch