58
wine decanter
Worth a lookShows a sweet-spot price point ($24.76 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£24.76avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great£5.57–£63.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good618.92avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£192K£192K/yr · 190K searches
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand