62
wine carrier
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great454.79avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.68–£18.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 59K searches