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50

willow tree figurines

Worth a look

Shows low returns (0.9%), but soft demand (-29.1% this quarter) keeps it on the watch list.

Market size 53Growth 10Conversion 32Competition 91Returns 96Price range 67Avg price 83Brand share 29Review moat 34Quality gap 21

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great£18.11

avg listing price — sweet spot $15–$100

Price range

Good£5.64–£33.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£339K

£339K/yr · 736K searches

Review moat

Okay3,110.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch