50
wicker bin
Worth a lookShows low returns (0.6%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good658.04avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.62avg listing price — sweet spot $15–$100
Price range
Okay£5.81–£21.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 80K searches
Signals Out of Stock