46
wicker basket
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,591.54avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.41avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£4.26–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£155K£155K/yr · 892K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.1%90-day search growth — must beat 0% to launch