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wicked merchandise
Skip itSoft demand (-62.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great152.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Price range
Okay£3.29–£18.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£39K£39K/yr · 59K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-62.2%90-day search growth — must beat 0% to launch