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whiteboard calendar
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£16.21avg listing price — sweet spot $15–$100
Price range
Good£6.56–£32.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good896.9avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£67K£67K/yr · 144K searches