32
white wool
Skip itPrices mostly outside the sweet spot ($1.35–$9.96) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,809avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 98K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.79avg listing price — sweet spot $15–$100
Growth
Bad-32.5%90-day search growth — must beat 0% to launch
Price range
Bad£1.35–£9.96cheapest to priciest tracked listing — scored on the share inside $15–$100