50
white vase
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-34.8% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great303.44avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£5.61–£33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£90K£90K/yr · 353K searches
Growth
Bad-34.8%90-day search growth — must beat 0% to launch