45
white toilet brush
Skip itPrices mostly outside the sweet spot ($2.24–$16.12) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,289.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.58avg listing price — sweet spot $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 52K searches
Price range
Bad£2.24–£16.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand