47
white toaster
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.86avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£9.58–£38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay3,691.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad£67K£67K/yr · 71K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch