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white tissue paper
Skip itPrices mostly outside the sweet spot ($1.26–$10.14) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good530.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£101K£101K/yr · 112K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.38avg listing price — sweet spot $15–$100
Price range
Bad£1.26–£10.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand