43
white thread
Skip itPrices mostly outside the sweet spot ($1.19–$8.65) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,010.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£64K£64K/yr · 82K searches
Avg price
Bad£4.08avg listing price — sweet spot $15–$100
Price range
Bad£1.19–£8.65cheapest to priciest tracked listing — scored on the share inside $15–$100