54
white table cloth
Worth a lookShows low returns (1.5%), but soft demand (-6.1% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£2.15–£32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,205.39avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£201K£201K/yr · 299K searches
Avg price
Bad£8.62avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand