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white table cloth party
Skip itPrices mostly outside the sweet spot ($2.20–$14.06) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good893.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 67K searches
Price range
Bad£2.20–£14.06cheapest to priciest tracked listing — scored on the share inside $15–$100