52
white stool
Worth a lookShows low returns (0.8%), but soft demand (-29.2% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£22.50avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Review moat
Great400.1avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.38–£43.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 162K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch