40
white sage incense sticks
Skip itPrices mostly outside the sweet spot ($3.26–$10.75) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,336.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 51K searches
Price range
Bad£3.26–£10.75cheapest to priciest tracked listing — scored on the share inside $15–$100