53
white roses
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($57K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.84–£31.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.00avg listing price — sweet spot $15–$100
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 74K searches