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Skip itPrices mostly outside the sweet spot ($1.84–$5.74) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good538.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£98K£98K/yr · 179K searches
Avg price
Bad£3.53avg listing price — sweet spot $15–$100
Price range
Bad£1.84–£5.74cheapest to priciest tracked listing — scored on the share inside $15–$100