52
white plant pot
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great£3.55–£55.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.44avg listing price — sweet spot $15–$100
Review moat
Good1,109.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 241K searches
Signals No Dominant Brand