50
white pillow cases
Worth a lookShows searches that convert (14.6% search→purchase), but prices mostly outside the sweet spot ($2.97–$13.79) keeps it on the watch list.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,400.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 72K searches
Price range
Bad£2.97–£13.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand