46
white pillow cases 4 pack cotton
Skip itPrices mostly outside the sweet spot ($4.97–$12.20) — this niche doesn't clear our bar today.
Conversion
Incredible21.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,389.63avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 45K searches
Price range
Bad£4.97–£12.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand