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white paper bags
Worth a lookShows low returns (1.0%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good782.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Price range
Okay£2.88–£21.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£58K£58K/yr · 73K searches