45
white napkins cloth
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,583.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.12avg listing price — sweet spot $15–$100
Price range
Okay£4.83–£21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 35K searches
Signals Low Review Barrier