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white mugs
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£15.79avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good700.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.42–£32.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£130K£130K/yr · 137K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch