55
white marker pen
Worth a lookShows searches that convert (16.2% search→purchase), but prices mostly outside the sweet spot ($2.85–$9.79) keeps it on the watch list.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£274K£274K/yr · 333K searches
Review moat
Okay2,128.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Price range
Bad£2.85–£9.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand