45
white kettle and toaster set
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£50.74avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good£15.14–£168.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,801.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£127K£127K/yr · 126K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Signals High Price