52
white floating shelf
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but soft demand (-26.9% this quarter) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great£17.70avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.23–£35.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Okay2,032avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£60K£60K/yr · 151K searches
Growth
Bad-26.9%90-day search growth — must beat 0% to launch