40
white flannels
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.30–£22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad16,029.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad£51K£51K/yr · 32K searches