48
white felt
Skip itPrices mostly outside the sweet spot ($2.75–$7.67) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great316.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.54avg listing price — sweet spot $15–$100
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 62K searches
Price range
Bad£2.75–£7.67cheapest to priciest tracked listing — scored on the share inside $15–$100