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Skip itPrices mostly outside the sweet spot ($2.83–$10.35) — this niche doesn't clear our bar today.
Conversion
Incredible24.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good£415K£415K/yr · 312K searches
Review moat
Okay2,314.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.52avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.83–£10.35cheapest to priciest tracked listing — scored on the share inside $15–$100