40
white candles
Skip itPrices mostly outside the sweet spot ($2.40–$15.17) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,595.6avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.13avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 121K searches
Growth
Bad-32.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.40–£15.17cheapest to priciest tracked listing — scored on the share inside $15–$100