51
white bin
Worth a lookShows low returns (0.9%), but soft demand (-10.2% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£20.90avg listing price — sweet spot $15–$100
Price range
Great£4.68–£61.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,626.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad£83K£83K/yr · 129K searches
Growth
Bad-10.2%90-day search growth — must beat 0% to launch