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white balloons
Skip itPrices mostly outside the sweet spot ($2.16–$6.72) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,445.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£88K£88K/yr · 110K searches
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Price range
Bad£2.16–£6.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier