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white apron
Skip itPrices mostly outside the sweet spot ($3.48–$12.45) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,815.64avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.47avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 53K searches
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.48–£12.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier