57
whisk
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good£476K£476K/yr · 734K searches
Review moat
Bad5,719.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Price range
Bad£1.76–£14.44cheapest to priciest tracked listing — scored on the share inside $15–$100