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wheatgerm fish food
Skip itSoft demand (-80.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Good737.75avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£27K£27K/yr · 25K searches
Growth
Bad-80.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.87–£14.82cheapest to priciest tracked listing — scored on the share inside $15–$100