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wet palette
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£16.66avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good£6.51–£28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,600.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£118K£118K/yr · 97K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-21.5%90-day search growth — must beat 0% to launch