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welcome mat
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,207.29avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.45–£28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.64avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 178K searches
Signals No Dominant Brand