49
weighted blanket
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£22.56avg listing price — sweet spot $15–$100
Price range
Great£12.33–£44.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Market size
Good£603K£603K/yr · 1.7M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad9,975.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.2%90-day search growth — must beat 0% to launch