39
weighted blanket for children
Skip itSoft demand (-36.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great£11.69–£32.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.35avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,330.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay£111K£111K/yr · 353K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Signals Out of Stock