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wedding guest book
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good537.42avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.52–£33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£108K£108K/yr · 283K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand